MADE has already established a solid presence on Pinterest with inspiring interior content but saw an opportunity to become the first UK brand to launch a creator-brand campaign on the platform. Pinterest has seen 30% search uplift for ‘colourful living rooms’ and 60% increase in maximalist decor’ this past month, making it the ideal platform for MADE to reach consumers who are actively seeking interior inspiration for their homes. Home decor is the top category on Pinterest with millions of Pinners coming to the platform every month to search and shop inspiration.
– Natasha Billing, Marketing Director, MADE Utilising Pinterest to closely collaborate with creators has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home. Handing over the creative power to two brilliant Pinterest creators known for their colourful interior inspiration has helped shape up authentic content that could only come from creators who understand our audience. We are delighted to be partnering with Pinterest for our Never Ordinary campaign. To support its ‘Never Ordinary’ brand campaign, the MADE’s first collaboration with creators on the platform, aims to inspire Pinners to realise their home’s true potential through styling unique spaces in the house with bright and colourful touches.
MADE.COM has launched its very first Idea Ads with Paid Partnership campaign on Pinterest, the first brand to do so in the UK.
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